Wine Coolers America.
A Shopify store for wine-cellar cooling systems, wine racks and wine fridges, with category search in the first screen.
- Platform
- Shopify
- Sector / Location
- Ecommerce
United States
01 / The project in detail
A specialist store. A clearer way to shop.
Wine storage involves more than choosing a fridge. The experience brings cooling systems, racks and specialist advice into one organised storefront.
- 01
A structured product catalogue
Collections separate cooling systems, wine racks and wine fridges, with further routes by brand and rack style.
- 02
Search from the first screen
Category and sub-category search gives shoppers a direct starting point for exploring the range.
- 03
Context before the products
Collection introductions explain the category before visitors reach the product grid and filters.
- 04
Guidance alongside shopping
Buying guides cover wine racks, refrigeration and cellar cooling, adding useful context to the catalogue.
A closer lookEvery screen.
Every screen.
Every detail.
Explore the desktop and mobile experience, then see the live website.
Next: On Point Service CompanyInside the experience
- Collections for cooling systems, wine racks and wine fridges, broken down by brand and by rack style.
- Category and sub-category search in the first screen of the home page.
- Collection pages open with a written introduction before the product grid and filters.
- Buying guides published in three blog categories: wine racks, wine fridges and beverage coolers, and wine-cellar cooling.
