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Selected work

On Point Service Company.

A service business site built around quote requests, individual service pages and pages for each town it serves.

Platform
WordPress
Sector / Location
HVAC & appliance repair
Waco, Texas
Visit live site (opens in a new tab)
01 / The project in detail

The right service. Close to home.

A local repair website needs to answer two questions quickly: can you fix this, and do you serve my area? The page structure follows that journey.

  1. 01

    Individual service pages

    HVAC and appliance services have their own pages, from air-conditioner repair to garbage disposal work.

  2. 02

    Location-specific content

    Town pages introduce the communities served, including McGregor and Moody, with copy specific to each location.

  3. 03

    A direct route to an enquiry

    Quote requests and phone details appear in the first screen of service pages, keeping the next step close to the service information.

  4. 04

    A consistent mobile journey

    The McGregor page carries the same service and location story onto a narrower screen, as shown in the project captures below.

On Point Service Company mobile homepage
A closer look

Every screen.
Every detail.

Explore the desktop and mobile experience, then see the live website.

Next: Darden Building Materials
Inside the experience
  • A page for each HVAC and appliance service, from air-conditioner repair to garbage disposals.
  • Town pages for the communities served, such as McGregor and Moody, with copy written for each town.
  • Quote request and phone number in the first screen of every service page.
On Point Service Company air-conditioner repair page on desktop
Service page — air-conditioner repair
On Point Service Company McGregor, Texas town page on desktop
Town page — McGregor, Texas
On Point Service Company McGregor, Texas town page on mobile
The McGregor page on a phone